Posted by: Lister | April 5, 2009

Confusing Israel and Cyprus

From the Cyprus Mail:

COMMERCE Minister Antonis Paschalides is looking into a humiliating blunder by a leading EU supermarket chain after it sold tons of Israeli fruit as “Produce of Cyprus”, he said yesterday.

German-owned Aldi were left red-faced when they admitted to the Cyprus Mail that they had effectively misled thousands of Irish consumers by falsely labeling Israeli grapefruit as Cypriot produce.

Paschalides said yesterday he was looking into a report prepared by the Cyprus Embassy in Dublin about the deception.

Some Irish consumers even said they would boycott Cyprus produce until they knew it was genuinely Cypriot. The prospect could be damaging for Cypriot citrus growers.

[…] In a new twist yesterday, a photo was sent through from Ireland showing a box of ‘easy peelers’ pink grapefruit on sale at Irish supermarket giant Dunnes Stores. The label under the box says ‘Cyprus’ but the individual fruit have Jaffa stickers on them, which clearly identifies them Israeli produce.

[…] Sotos A. Liassides, the Cypriot Ambassador to Dublin, told the Cyprus Mail on Tuesday that the Aldi ‘blunder’ had been corrected, but added that he would be keeping a close eye on the situation.

“Yes they have removed it. This has also been confirmed by my sources. The good news is that you can find genuine Cypriot grapefruit at shops such as Tesco, and you will see the colour is a little more yellow, and of course it is not marked Jaffa,” he said.

[…]Aldi apologised to its customers two weeks ago after Irish shoppers uncovered the scam, which Aldi called a ‘packaging error’. The chain blamed the supplier, who is understood to be in Israeli company.

One such consumer, Tommy Donlan, took a series of photographs of the grapefruit, which showed those packages labelled ‘Cyprus Produce’ still had tiny circular stickers on the exterior of the fruit marked ‘Carmel’- a citrus region of Israel.

Be careful when you shop at Aldi.

(via JSF).

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